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Airlines at the 2012 Games
The Summer Olympics kicked off in London on Friday, so it’s time for Fly the Branded Skies to celebrate the true meaning of the Olympic spirit: corporate sponsorship. Here’s what some of the airlines...
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From bums on seats to the Wings of Man
Introduction On the first Monday in March, 1961, the unthinkable struck Eastern Air Lines: a deficit. After 26 years of profits, Eastern declared a loss of $3.6 million. The loss in 1960 marked the...
View ArticleDelta’s new ad missing Bill Murray
I never really appreciated the movie “Lost in Translation” until I spent two weeks on an ill-fated business trip to Dubai. Watching it again afterward, that feeling of dislocated isolation really hit...
View Article“France is in the air” now on the air
Differentiating an airline brand is always a challenge, but flag carriers have an easy shortcut: wrapping themselves in their flags. Case in point: this campaign about the Gallic charms of Air France....
View ArticleS7 Airlines has a dreamliner of its own
Just in time for advertising awards season, there’s this piece from Wieden + Kennedy Amsterdam for S7 Airlines. The installation used neurofeedback to let Muscovites pilot a virtual airplane using...
View ArticleANA unveils Star Wars partnership
The other Star Wars news today — beyond the release of the new teaser for The Force Awakens — is a five-year partnership with All Nippon Airways. The most immediately visible manifestation of this...
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The war for yellow
A war of words between Scoot and Spirit Airlines escalated today, according to AdAge: the Singaporean LCC flew a big yellow blimp outside Spirit’s headquarters, defiantly painted with the words, “Hey...
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Nonstop to Cannes 2015
Last year, airlines had a spectacular showing at the Cannes Lions, with a Grand Prix, six Golds, eight Silvers, and eight Bronzes. Inevitably, this year’s performance (eight Silver, 15 Bronze) was not...
View ArticleWiderøe launches Norwegian Meeting Services
If you’ve ever had to go to a meeting you didn’t want to go to — and for me, that’s most of them — the Norwegian regional carrier Widerøe has your back. This campaign from McCann Oslo has been live...
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Nonstop to Cannes 2016
Another year, another booze-fueled, scandal-plagued ego trip on the French riviera. If that sounds harsh, perhaps it is. It’s easier to forgive the excesses of Cannes when they’re accompanied by...
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